Cultivate Collegiality to Build Your Blog Readership

geschäftsleute geben sich die hand

If you are reading this, please accept my sincere “thank you” for visiting the blog. We’re coming up on three years of blogging here at To Breathe Your Free Air, and I consider it a real honor whenever someone drops by for a visit.

Here is a helpful article on building a readership for your own blog. One of the suggestions listed on how to build a consistent readership is to link to other blogs in your field. I can certainly vouch for that–in fact, one of the most enjoyable aspects of blogging is meeting others in my field who maintain an online presence. If you take a look over at the column on the right, you’ll see a list of blogs I visit frequently (The Yarn). You’ll find links to online publications and group blogs, but there are many personal blogs as well. For example, Phil Sinitiere (Baldblogger) is an American religious historian at the College of Biblical Studies. Rich Holland (Befriending Wisdom) teaches philosophy and theology at Liberty University, specializing in the relationship between God and time. Josh Bush (Delivered to the Saints) is a chemical engineer, and is the son of one of the greatest American Christian philosophers of the late twentieth century, L. Russ Bush, III.

Evan Lenow, a colleague of mine here at Southwestern Baptist Theological Seminary (Ethics as Worship), teaches ethics and serves as the director of our seminary’s Land Center for Cultural Engagement. Robert Tracy McKenzie (Faith and History) is an American historian and serves as chair of the history department at Wheaton College. Chris Armstrong (Grateful to the Dead) is a church historian and director of Wheaton College’s vocation institute, Opus: The Art of Work. Jonathan Den Hartog (Historical Conversations) is an early Americanist at the University of Northwestern-St. Paul.

Patrick Connelly (Pilgrims and Wayfarers) is a historian and director of the Honors College at Montreat College. Paul Putz (Putz Blog) is a PhD student in American history at Baylor University. Stephen O. Presley, another SWBTS colleague, is a patristics scholar focusing on Irenaeus. Jay Case (The Circuit Reader) is an American historian at Malone University. Gerald McDermott (Northampton Seminar) is a Jonathan Edwards scholar at Roanoke College. Chris Gehrz (Pietist Schoolman) is a European historian and history department chair at Bethel College. Eddie Carson (The Professor) teaches history at Brooks School, a prestigious New England boarding school. Devin C. Manzullo-Thomas (Search for Piety and Obedience) is a historian of American evangelicalism and the director of the Sider Institute for Anabaptist, Pietist, and Wesleyan Studies at Messiah College. John Fea (The Way of Improvement Leads Home), an American religious historian, chairs the history deparment at Messiah. And Liz Covart (Uncommonplace Book) is an early American historian in Boston, MA.

I have enjoyed collegial relationships with each of these bloggers, and I have benefited immensely from their writings and wisdom. And because each of these thinkers and writers enjoy trust and credibility in their fields, my including their writings on my own blog only helps me look good!

For more good advice on building a consistent audience, go to this article. Here is a small taste:

A projected 128 million people in America read blogs. That’s a massive readership – and one you’re missing out on if you don’t have a blog or aren’t optimizing the one you currently produce. As a marketing technique, blogs are the best way to develop a strong, authentic voice for your brand, to communicate news and updates, and to connect with other like-minded individuals or organizations. With high-quality, dynamic content, your blog will be the best ambassador for your brand.

But all the great content in the world won’t make a difference if you aren’t able to attract readers. There are a variety of techniques, both internal (optimizations you make to your blogging) and external (ways to make your blog more visible) that will ensure you get more readers and keep them loyal.


One response to “Cultivate Collegiality to Build Your Blog Readership

  1. Pingback: Wednesday Link Roundup #73: Tips for AcWriMo - Elizabeth M. Covart | Elizabeth M. Covart

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